Swag Step Challenge

The pandemic had put a pause on Pepsi’s moments of shared consumption, which could eventually lead to reduced sales

Shared experiences weren’t dead, they had simply shifted from offline to online spaces, with TikTok being the most popular choice for young consumers

We modernised the traditional ‘namaste’ through a dance challenge on TikTok that saw the biggest social media celebrities, actors and dancers come together to share a Pepsi online.