Humans against Dengue

Takeda, a leading pharma company in Asia wanted to drive awareness and conversation for dengue vaccination in Thailand & Indonesia

A look at past dengue campaigns showed us that every single piece of content around dengue in the region had been negative, grim and designed to scare rather than engage people.

We designed a new platform called ‘Humans Against Dengue’ and recruited Metawin, a celebrity singer and one of the region’s most loved humans so he could invite millions of his fans to join the movement with him.