Aidentiti Kita

Telekom Malaysia, the country's largest telecom operator wanted to reposition itself from a tel-co to a tech-co by creating a unifying digital platform on the country’s national day.

x% of Malaysia was scared of AI but over y% of people hadn’t even experienced it because most solutions weren’t designed for non-English speaking or ESL audiences.

We used one of the most popular patriotic songs in the country’s history and integrated 7 AI-based APIs to create an accessible solution that allowed people to sing in one of 17 Malaysian languages & dialects that they’d never spoken before.