Voyze App Launch

The product startup I was working for wanted to launch a mar-tech product aimed at helping executive leaders build their brand on social media.

Most people (incorrectly) assumed that the app had to be catered to executive leadership, when in reality it was almost always a ghost-writing team that created social media content for leaders.

We pivoted the app from purely focusing on content creation & publishing to content curation, approvals & analysis to allow executive leaders to automate their workflow and collaborate with their teams more seamlessly.