About me
About me
Scroll down for a timeline of my professional experiences or click the button below if you want to look at my projects instead.
View my projects
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My Story
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About me
Not just another social media guy
A TSS-482 visa holder based in Melbourne with a background spanning creative, strategy and technology-driven roles.
Worked with global brands like Microsoft, HP, PepsiCo, Diageo, OPPO, Reckitt and Lenovo while also working with national brands like Luminous, Telekom Malaysia and Giga.
Led go-to-market strategy for an employee branding product at a mar-tech startup and co-founded an esports startup at a Singaporean incubator.
Worked with global brands like Microsoft, HP, PepsiCo, Diageo, OPPO, Reckitt and Lenovo while also working with national brands like Luminous, Telekom Malaysia and Giga.
Led go-to-market strategy for an employee branding product at a mar-tech startup and co-founded an esports startup at a Singaporean incubator.
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My timeline
Over 10 years experience across agency, startups and in-house roles
2023 - present
grey my + sG
Head of Digital & Social
Roped in to head the digital and social function for both the Malaysia and Singapore studios leading platform and content strategy as well as creative tech activations for key brands like Telekom Malaysia, Takeda, giga, Lenovo, NEA Singapore, KWSP Malaysia.
2022 - 2023
antler sg
Founder & Incubatee
Co-founded gamerr.gg and built investor relations while also learning the ropes of building an esports startup. Failed at raising funds but succeeded at becoming a part of the SEA founder community and gained lifelong advisors in the process.
2021 - 2022
razorlabs
AVP - Product Strategy
Led go-to-market planning as the Associate Vice President for Product Strategy. Joined as a founding team member and helped develop and launch the company's first adtech product called Voyze, aimed at helping executive leaders manage their 'voice' on social media.
2019 - 2021
autumngrey
Strategy Lead & Sr. Creative Director
Started my stint leading strategic thinking for creative and tech-innovation efforts, transitioned to a creative director role to help rebuild and then mentor a creative team through the pandemic.
2018 - 2019
alpine creations sg
Marketing Manager
Relocated to Singapore to shape the digital footprint for the organisation. Worked with teams across China, Taiwan, Vietnam, Jordan, USA and India to redevelop key assets like the corporate websites, LinkedIn profiles, B2B marketing collaterals, trade event branding and digital PR.
2014 - 2018
autumn worldwide
Copywriter & Creative Planner
Joined as a copywriter in a social agency, expanded my role to learn the ropes as a planner as well. Lead the launch of the Xbox One, Windows 10 and a machine learning chatbot for Microsoft, a scotch gifting range for Diageo and Dettol's first line of anti-pollution masks. Went on to work with HP to evolve their social media strategy through BAU content as well as campaigns.
2010 - 2014
northcap university
Engineering Student
Majored in computer science while pursuing my Bachelor of Technology where I built up my tech and software development fundamentals that proved useful in technology-driven projects later in my career.